Real estate trend prediction for 2012
Posted on Friday, December 30, 2011 at 11:09:06 PM
Social media is becoming an important part of a realtor's marketing strategy for 2012. Homeowners looking for home improvement financing or a home mortgage comparison may wish to begin their research on popular social media sites to check out competitors.
"In 2002, we stopped calling it 'e-business.' In 2012, 'social marketing' meets a similar fate. Going forward, this is just 'business,'"says Dan Green, author of The Mortgage Reports, told Realtor Magazine.
According to Real Estates Insights, nearly half of all realtors in the Unites States use social media for professional reasons. An overwhelming majority of this figure are realtors under the age of 30, with 83 percent using popular networking sites such as Facebook, Twitter or LinkedIn.
The number of companies using social media to attract and connect with consumers is rising, and 2012 is expected to be an even greater year for the marketing strategy. For a homeowner, these avenues may be a worthwhile solution to researching the companies they are considering to use for finding and financing their new home or renovation project.