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Hurdles remain before 'Connected Cars' can become wave of the future

Posted on Wednesday, July 30, 2014 at 7:47:44 AM

A "Connected Car," or a vehicle that has its own wireless Internet capabilities, is a popular option among today's vehicle manufacturers. But, for buyers interested in affordable auto financing and a new car, hurdles remain before this option takes hold across the country.

According to Bankrate, these Connected Cars incorporate new technology into vehicles, such as fast Internet service, seamless navigation, self-parking and driverless abilities. However, only a small segment of current consumers are considering this avenue when vehicle shopping.

A Harris Poll AutoTECHCAST Study found that 42 percent of the car owners surveyed have heard of Connected Cars. Furthermore, 65 percent believe that that level of Internet access would jeopardize their privacy, while only 15 percent noted that they would be interested in owning this type of vehicle.

"Given America's reverence for technology, and the fact 10 million Connected Vehicles were sold in 2013, representing more than half of all cars sold in the U.S., it is surprising so little is known about Connected Car technology," said Ian Beavis, executive vice president, Global Automotive, Nielsen. "These findings are a sobering report card on how much more groundwork must be laid before automakers can successfully monetize Connected Car services and ensure that Connected Car adoption keeps pace with development efforts."