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July auto market favorable for consumers

Posted on Tuesday, July 15, 2014 at 10:10:55 AM

July is shaping up to be a great month for consumers interested in a new vehicle and affordable auto financing. With a number of quality deals to be had, now could be the perfect time to hop into the market.

According to, there is a large amount of vehicle incentives and lease deals available this month. These are designed to encourage people to purchase by providing an opportunity to get a vehicle on a favorable financing plan. For example, the 2014 Kia Forte includes 0 percent financing for 60 months, as well as a cash bonus.

"July is turning out to be a great time to buy a SUV or full-size truck," said Jesse Toprak, chief analyst for "Consumers can find some of the most generous incentives for large vehicles during the summer, which makes now the time to buy as opposed to winter when the discounts are generally not as high."

If buying a vehicle is something that interests you, you should first make sure your finances are in order. According to, determine how much you can afford and whether you want to buy new, used or lease. With the large number of deals out there, a little bit of research could land you the perfect vehicle.