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Study shows men, women differ on home improvement

Posted on Monday, July 1, 2013 at 8:50:02 AM

Men and women prioritize home improvement projects differently. New research from an HGTV HomePulse Survey outlines the changes men would rather make to their homes, compared to those of women.

The survey is the first conducted by HGTV, in conjunction with Vision Critical and Scripps Network. The goal was to track consumer opinions on home-related topics, and where their ideas for home improvement financing lie.

The survey found that 19 percent of men compared to only 3 percent of women wanted to make technological improvements, while 31 percent of women were interested in renovating the decor, while only 17 percent of men shared a similar sentiment. The research was conducted online among 1,010 Springboard America panelists.

According to the Washington Post, more women are doing home improvement projects compared to men. There are more women in higher paying jobs, and there is nearly double the number of female home buyers than males.

Meanwhile, both men and women would focus on home improvement financing, rather than save money for relaxation, according to the survey. 

"We expected the HGTV HomePulse Survey to confirm that people love their homes and are willing to spend money to improve them, but we didn't expect that they would be willing to give up something as important as a vacation to do it," said Denise Conroy, senior vice president of marketing for HGTV.