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TrueCar: Pickup trucks most popular premium vehicle

Posted on Friday, December 12, 2014 at 8:25:29 AM

When it comes time to secure auto financing and purchase a luxury vehicle, you would expect most buyers to choose brands like BMW, Audi or Mercedes-Benz, right?

According to TrueCar, the correct answer is actually the pickup truck. For vehicles over $50,000, pickup trucks and sport-utility vehicles made up six of the 10 best sellers. The leader is the Ford F-Series, with a projected 189,776 units sold this year.

"Conventional wisdom says German premium brands would dominate the list of top-selling vehicles over $50,000," said John Krafcik, president of TrueCar. "The reality is that this price segment of the market is dominated by American pickups and SUVs sold through non-premium brand dealers."

Overall, the premium auto segment accounted for roughly 8 percent of total U.S. vehicle sales volume in 2014. Last year, the total was only 6.6 percent.

According to Forbes, there are benefits to shopping for a luxury vehicle, including improved safety features and brand recognition. If this is the route you want to go, make sure your budget can handle the monthly costs of premium vehicle ownership.