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Study: Technology key for today's auto shoppers

Posted on Monday, November 17, 2014 at 10:08:37 AM

When it comes to searching for affordable auto financing and a new vehicle, what drives the decision for you?

Today, many people are answering technology, a much different choice than in years past. According to a recent AutoTrader.com survey, 56 percent of vehicle owners surveyed explained that switching brands would be an easy decision in order to get the technology they wanted. Features and gadgets are used for a variety of reasons, from safety to entertainment. 

"We live in a world now where nailing the basics - great ride and handling, reliability, compelling design - aren't enough to compensate for a lack of the latest safety and infotainment features," said Michelle Krebs, AutoTrader.com senior analyst. "The brands who can give consumers the technologies they want in a package that's cost effective and easy-to-use will be winners on sales day."

According to CNN, new vehicles are being integrated with a wide range of technology. For example, some cars can actually learn driver behavior using on-board computers, while others communicate with other vehicles on the road to share information about traffic and road conditions. 

Overall, vehicle shoppers will have plenty of options over the next few years.